Helping Bethany Church Reach People Already Looking for a Church Home
Using their Google Ad Grant to put Bethany in front of people actively searching for a place to belong.
+300%
Increase in grant utilization
+180%
Growth in website visitors from Google Ads
$2.00
Cost per click (maintained under grant threshold)
The Challenge
Bethany Church had access to $10,000 per month in free Google advertising through the Ad Grant program — but almost none of it was being used. The campaigns weren't structured well, the messaging didn't sound like Bethany, and the people searching for a church in their area weren't finding them. It was a missed opportunity to reach their community.
Our Approach
We rebuilt their Google Ad Grant campaigns from the ground up — targeting the searches that matter most: people looking for a church home, a welcoming community, or a Sunday service nearby. We rewrote the ad copy to reflect who Bethany actually is and made sure every click led somewhere meaningful. Then we kept refining it month over month so the grant kept working harder.
Deliverables
- Full Google Ad Grant audit and campaign rebuild
- Keyword strategy targeting people searching for a church home
- Ad copy that reflects Bethany's voice and heart
- Landing page alignment so visitors find what they need
- Monthly performance reporting and optimization
Ready to create results like these?
Pick your services and get started — we'll handle the rest.
Simple pricing. No contracts. Cancel anytime.